Skip to main content

Clarify “No winner” experiment end flow in A/B Testing

Users can select “No winner,” but the next step still requires a destination variation. This feels contradictory and makes users think “No winner” is broken.

  • Requested behavior:

    • Update copy to explain: “No winner = no winning label, but you still need to choose destination traffic.”

    • Add inline helper text before step 2.

    • Disable confusion by renaming option to something like “No statistical winner (choose traffic destination next).”

  • Acceptance criteria:

    • User can complete end-test flow without ambiguity.

    • Error/blocked state explicitly says what action is missing.

    • Support volume for this confusion drops.

No comments yet

Be the first to share your thoughts.